Hello, and welcome to advertising strategies. I have put this set of pages together as part of the Reatailer Education Project, by the class of cs345, spring 1997.

My course will teach you many things about advertising strategies with an emphasis on internet advertising.

Briefly put advertising strategies is the approach and implementation of an advertising plan or strategy. Meaning that a business person should plan what kind of strategy to use and then implement it. There are many strategies to be concerned with. For instance here is a small list: 1. Company colors, or colors to use in paper or electronic advertisements, 2. what products to sell, 3. where to sell them, 4. where to locate your store, and 5. what media to use, such as radio, tv, or internet. As you can see there are many things one should think about and hopefully if nothing else my pages will help you sort these things out and/or think of things you may not have without looking at my pages. Enjoy!!!

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Last Updated: 4/09/97
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The Retailer Education Project