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Tracking:
            Monitoring movements to gain information about the target.

Prices:
            Amount of currency charged for each item.
            See Also:    Pricing

Policies:
            Actions employees take during specific situations. Rules governing Employee actions.
            See Also:    Services

Weakness:
            A vulnerability in a policy or pricing strategy.

Advantage:
            Something that gives an entity better chances to succeed

Marketing Strategy:
            An underlying set of rules that guides future business decisions, such as price and policy changes.
            See Also:    Advertising Strategies

Customer:
            Person or persons who will be buying from you or your competitor.

Advertising:
            A way of calling attention to your goods and/or services.
            See Also:     Television C Advertising    Radio Advertising    Print Advertising

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The Retailer Education Project