After you start gaining profits you'll have to start thinking about some
office supplies which all depends upon how much you want to spend. This
could range from a computer to pen and paper etc.
Thier are all types of products to sell but from the information I have
read so far, they say you don't make money until you get full resale
rights. Then you can do your own advertising whether its via Internet,
classified adds, full page adds, or direct mail. You will see products for
sale all over the place that sell you the resale rights. This is part of
the business. People are buying information (with resale rights)
compiling thier own information along with other poeple's information
then selling this (with resale rights). This could be called
HowTo reports.
A perpetual business so to
speak.
Now of course you could go for the straight forward approach and just sell
items that you have made youself like
these folks.
If the product sells then sell it simple as that. OK not that simple you
need some business skills to go with that also.
OK, I have been scanning the web trying to come up with some information
on
mail order buisiness. So far, most of the stuff I have seen are pages on
how to start
your own mail order business for only 10$. This would be another form of
HowTos on mail order business.
Now once you get a product to sell then you should start to take notice on
every move you make. This is email I got that talks about improving you
chances and knowlegde base for greater profits.
"
<<< Article - Six Ways To Monitor And Test All Your >>>
"Nothing in marketing is guaranteed to work for you exactly as I
have said."
It may bring you more results or it may give you less. But no
matter what,
"You must test everything you do."
To be able to test you must know what results you are getting from
each one of your present marketing efforts. You do this by
monitoring the results of every ad you run, every marketing approach
you do and every letter you send.
Please do not rush out all excited with new concepts and ideas and
spend $10,000 sending out letters or giving away free samples, only
to find it didn't work.
Test everything on a small scale first, monitor the results and if
it shows a good result, then, and only then, should you commit to
using the idea, letter or ad on a large scale.
Ask yourself in all your promotions:
o What did it cost?
o How many people came in?
o How many people bought?
o What was the value of the average sale?
o How many people will come back after the first sale?
o What is my cost of enquiry - my cost per sale?
When you have the answers, you'll be able to approach all your
marketing efforts in a scientific and predictable way.
Here are 6 ideas on how to test and monitor all your marketing
efforts.
1. Ask every customer who buys from you, or even customers
enquiring to buy, how they heard of you. You can say something
like this: "We get a lot of referrals. Is that how you got to
hear about us?" This will get a response of "Yes it was a
referral" or "No, we actually saw your ad in the ......." You'll
get the answer you need.
2. Have a coupon on your ads. Ask the people to bring in the ad
or the letter to receive the special offer you are making. Never
commit yourself to any form of
promotion or advertising where you
cannot measure the results.
3. For every
promotion
you do, use a
Promotion
Analysis form.
Buy a folder with clear display pages. Place a copy of every
promotion
you do in it. On the other side of each
promotion
insert an analysis sheet and record the results.
Whenever a
promotion
shows a profit, keep on doing it. It
becomes your benchmark. At the same time, keep testing on a
small scale. Try to beat your benchmark with different offers,
headlines, people targeted or strategies.
After awhile you'll have a number of
promotions
that are showing
a profit in your folder. You can then decide in advance which
one you want to use. And you'll know - in advance - what results
you should get from it.
4. Write on every sales docket what marketing effort that person
came from. You can attach the relevant ad or coupon to the
docket if the customer had to present it to get his special
offer. Have a large envelope and keep all the vouchers and
dockets there for your analysis after the
promotion
is over.
5. What should you test in your ads and letters? You should
test Headlines, Prices, Offer you make, People you are targeting,
Different actions when you tell the reader how to take advantage
of your offer. Test positioning on the page and in the
publication.
Test different
publications
and time of year when
your ads appear.
6. What to test with sales people and telephone enquiries? Test
different approaches that they use. Test different follow up
offers, and different packages that they can offer.
If your customers and
prospects
phone your business, you can
test prices and offers. You can test different ways of answering
the phone and different approaches for getting appointments. If
you are getting 10 calls a day and making 2 sales, doesn't it
make sense to find the approach that will make one, two or more
extra sales. You'll double your sales and your profits will
skyrocket for no extra
outlay.
A clothes hoist company gets 15 calls per week from their T.V.
ads. They sell 10 to 12 hoists from these calls. Now they put
their prices up by 10%. Their sales do not change. However, that
10% increase in price is a 50% increase in profit with no extra
work or expense.
Can you think of three things you could test right now in your
business? Great, write them down.
You'll never have to wait for
"word of mouth"
to bring you your
business. Now you have a scientific approach to your marketing.
Plus you have your folder of proven
promotions
and analysis of
results - you have extra profits on
tap.
Regards,
Rohan Exton
Contact: Rohan Exton
E-Mail: admin@exton.com
URL: http://www.exton.com/
Phone: +61 7 3279 0766
Fax: +61 7 3376 5629
Address: 36 Arrabri Avenue, Jindalee, Qld 4074,Australia
or: P.O. Box 394, Mt Ommaney, Qld 4074, Australia
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"