Glossary
- Advertising
- Messages paid for by a sponsor to help sell their product(s). These
are usually found on TV, radio, or newspapers.
- Brochure
- A direct mail method of
promoting your product/company by sending consumers information on the
product/company you are trying to sell, often includes a coupon or reply card, making it a direct response method of
advertising.
- Consumer Marketing
- Advertising geared toward individual people
or families, but not toward other businesses.
- Coupon
- A direct response method of promoting
you product/company by providing the consumer with a discount or free
offer on a product.
- Direct Mail
- All mail sent to a consumer, without the consumer asking for it,
that is used to advertise products.
- Direct Response
- Direct mail that asks the consumer for some
feedback. This includes coupons, reply cards, a phone number, web
address, etc.
- High Tech-Advertising
- Advertising that promotes technology
products.
- General Advertising
- Advertising that is used to create an image
or an awareness of a product or company over time.
- Image Advertising
- see general advertising.
- Junk Mail
- Another term for direct
mail.
- Marketing
- All the activities involved in getting a customer to buy your product.
This consists of 4 key parts: the product, the price, distribution, and
promotion.
- Promotion
- Everything involve din getting the word to the public about your
product(s). Examples are advertising, trade shows,
catalogs, etc.
- Reply Card
- A direct response method of promoting
your company/product by asking the consumer to answer a few questions, and
mail the card back to you. This can be very helpful in providing you with
information on how to advertise better, or on what products the consumers
would like to see you sell.