Questions
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- What choices do I have for advertising?
- There are 3 categories this course covers; Print Advertising, TV advertising, and radio advertising.
- What does print advertising include?
- Print advertising includes advertising in newspapers, magazines, the
internet, brochures, etc.
- Why is it important to choose an audience?
- Choosing an audience will help you to decide what kind of an
advertisment you will need. It will also help you choose what to include
in an ad, and how to approach the whole process.
- What do I need to consider when choosing my audience?
- Some questions you should ask yourself when choosing an audience
are: Where does your audience live? What are their interests? Are you
trying to sell to a particular town, county, state, country or all over
the world?
- What should I include in my advertisement?
- You need to include any information you think your consumer would want
you know. You also want to include stuff that will catch the readers
interest. You might want to include pictures of some of the products you
want to sell. Your headline is very important in catching the readers
interest. Remember, the more people that actually look at your ad, the
more possible consumers there are.
- Why is the headline so important?
- The headline is the first thing the reader will probably notice.
First impressions are important. You need to include catchy words.
- Where can I get ideas on how to make my ads better?
- The best thing to do is to grab a newspaper, and sit down with the ads
in it, and make a list for all of them of what you liked and disliked
about the ad. What was the first thing you noticed? What was the last
thing you saw? Did the headline interest you?
Ask your friends what they think of your ad. Take it to a newspaper, and
see if they can look at it, and give you ideas on how to make it better.
- If I chose to use brochures, how could I get them to the consumer?
- You could mail them, have them put into newspapers, you could post
them at bulletain boards (if you post them, make sure you have permission
from the owner of the bulletain board), or you could keep them in the
store. You can chose a combination of these, or use your imagination?
- If I choose to mail my brochure, how do I know who to mail them
to?
- You have a few choices about where to send your brochures to. You
could send them to everyone in the town you are located in, or you could
keep a guest book, and mail only to the people in it. In your guest book,
you could have a section for your guests to list other people who would be
interested in recieving mail from you. When you create your mail, be sure
that your brochure won't be percieved as junk mail.
- What expenses are involved with publishing a brochure?
- When publishing a brochure, you need to think about the cost of making
copies, the cost of mailing the brochures, if you take that route. You
could pssibly put the brochures in a newspaper, and that will cost you
money. If you decided to buy a mailing list, that obviously costs money.
- What expenses are involved with internet advertising?
- The main expense, for advertising on the internet, is the server
space. This is an ongoing expense, because you will have to pay for it
monthly or anually, or whatever your contract is. Another expense that
you may have is the cost of having a company/person to create your web
page for you. You will also need to advertise that you have a web page,
because when people generally use the world wide web, they tend to do look
for specific information, and not for anything they can find.
- Can I hire someone to create my web page for me?
- Yes you can hire someone to create your page for you. You have a
couple of options, as to who you hire, you could hire a company to do it,
or you could find an individual person to do it for you. Whatever you
choose, ask to see a couple of web pages created by them.
- How can I put pictures of my products on my web page?
- To put pictures on the web, you need to scan the images into the
computer, using a software package designed for scanning, and a scanner. A
software package I recommend is Adobe PhotoShop, because it allows you to
crop anything you don't want to appear in the photo before you scan the
image. You can also touch the picture up in anyway, using PhotoShop.
Then save the picture as a .gif or .jpeg, and put your picture in your
server account.
- I have a web page up and running, but no one seems to be visiting.
- Did you advertise your web page? People don't turn on their computer,
and have your page automatically come up. You have to let them know its
there, by sending out brochures, or in a newspaper ad. You can also
become a sponsor of someone else's web page.
- How does it work if I become a "sponsor" for someone else's web page?
- If you sponsor someone elses web page, you pay them a fee, and they
put a link to your page on theirs. I suggest you find people who's pages
are related to the stuff you are selling. For instance if you are selling
bag pipes, you will want sponsor a page about Scotland, music, etc., not a
page about dirt racing.
- What expenses are invovled in a newspaper ad?
- Usually there is a fee for the ad, and that's it. You have to continue
paying it until you don't want to run your ad anymore.
- How much does a newspaper ad cost?
- That depends on the type of ad, the size, and the newspaper you decide
to use. Check with them for more details on prices.